Titles are a marketing tool to attract buyers to your gig. When you went through your buying exercise, you probably noticed that titles helped you decide which gigs to look at. Titles are also a discovery tool. They enable your gig to be discovered by the Fiverr search engine.
So how can you optimize your title for maximum marketing and discoverability power?
To optimize for discoverability, include high ranking search terms that are related to your gig in your title. For marketing purposes, you want to have a simple, concise and results-oriented title.
Here are two steps to optimize your title combining the two purposes of the title.
First, find potential keywords to include in your title, look at the tags that some of the best performing gigs in your category use. Fill in those tags in the Fiverr search window by starting with the first letter to see what comes up.
Fiverr will suggest the keywords that are most searched for that start with the same letter. If the tag comes up after filling in just the first letter, then that keyword is searched for a lot and you want to use it in your title.
Try a bunch of different tags and write down the ones that come up after filling in the fewest amount of letters. You now have a collection of keywords that you can fit into your title.
The next step is to create a catchy, results oriented title out of these keywords. Be very specific about what the buyer will get for his $5. All titles start with “I will…” and you have 80 characters in total, although Fiverr recommends you stick with 60 characters.
At this point it becomes an art, not a science. Play around with different titles until you have something that sounds appealing, has as many high ranking keywords as possible and focusses on the result.
