Here’s a look at some of the biggest advertisers who’ve invested big money in Facebook — and how they utilize the site:
JPMORGAN CHASE
This bank has more fans than its rivals.
Starbucks saw a 38% lift from users who saw Starbucks appear in their feed.
Utilizes the network for its online games and its more than 46 million fans.
Utilized a Facebook app to help advertise its promotion of Lollapalooza. It has made more than $9 million in advertising through social media.
Was the first company to buy Facebook’s logout page to advertise its new Galaxy S III phone.
With over 5 million likes, its head of marketing and consumer communications is on Facebook’s client council.
Utilizes its partnership with Facebook to provide clean drinking water to communities in need.
Offers fans exclusive access to TV content, such as a Green Day concert via FIOS.
Advertises its Chrome browser, which has a set of Facebook extensions downloaded 34,000 times a week
In addition to its own Facebook page, almost 4,000 of its stores have their own Facebook pages.
Its contract with AdParlor is worth tens of millions, as the company uses Facebook extensively to drive email signups and sell daily deals.
AMERICAN EXPRESS
Amex’s Facebook app “Link, Like, Love” allows cardholders to link their cards to their accounts and in return get deals from such companies as Whole Foods, Dunkin’ Donuts and Sports Authority.
The company has worked together with the social media giant on hackathons to help developers create apps that allow payments to be collected via AT T’s phone bills.
ELECTRONIC ARTS
After investing $2.75 million in advertising on just one of its games, Battlefield 3, the company saw a 440% return on its investment in sales.
Creator of popular games such as FarmVille and Zynga Poker, it spends more than $200 million in its “player acquisition costs.”
