No one is going to sign up to your email list and engage with your offers if you don’t have anyone visiting your site in the first place.
One of the best ways to get people visiting your site is by creating interesting content.
You don’t need to be a brilliant writer ( though you should aim to become a better one over time) to create interesting content.
All that you need to do is find content within your niche that has succeeded before. You then need to create something similar, but better.
You can find such content by using Buzzsumo.
Let’s say that I’m creating a blog dedicated to ‘Keeping chickens.’
After typing ‘Keeping chickens,’ into Buzzsumo, I’m presented with a list of highly shared content that relates to this topic.
After a bit of scrolling, I find content ideas that seem to have done well within this niche. I have highlighted these ideas in the screenshot below.
All I need to do is take these existing pieces of content and then create something better.
So, what can I do, in order to make better pieces of content?
The first thing that I can do is to make the content more in-depth. Above, there's an example of how a chicken owner can ‘keep their chicken water from freezing.’
I could take that piece of content and accompany each stage with a high quality image. I could also go into more detail, in terms of the steps that need to be taken.
I could even consider using GIFs, which will make the content feel more engaging and possibly more entertaining, too. GIFs are also beloved on social media, thus increasing your possibility of shares.
On top of that, I could also provide a video at the end of the post that details the process a chicken owner needs to go through, if they want to stop the drinking water from freezing.
I could make the article easier to read, by providing easy to follow headers that break up the content.
I might even provide people with a free checklist that they can refer to when they’re not near a computer.
Something like this is often referred to as a ‘c ontent upgrade.’
Providing content upgrades can be an incredibly effective way to generate signups for your blog, since you’re providing something tailored to what the visitor has just read.
Eventually, you’ll want to create content upgrades for each of your blog posts.
To begin with, however, create content upgrades for the top 5 blog posts on your site.
You’ll then be able to capture the bulk of the people who are reading your content.
