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With more than $1 billion per quarter in advertising revenue and 1.2 billion monthly active users, few realize that Facebook is more than just a social networking site – it’s a shrewdly run corporation, worth more than $100 billion.
The Numbers Speak For Themselves
Skillfully targeting ads based on personal information users share, the site knows what it’s doing.
Annual revenue by year
2008 2016 2016 2016 2016 2016
$272M $777M $1.97B $3.71B $5.09B $7.8B
Proportion of first-quarter 2016 revenue from advertising
$872 million
Facebook’s first-quarter 2016 advertising sales
The rest of its millions is due in large part to its virtual games.
$186 million
First quarter 2016 payments generated from non-advertising revenue, such as selling credits for games like FarmVille
