Always give a money back guarantee. When offering a full money back guarantee you’re removing a huge barrier to entry. Potential customers will feel secure that if they hire you and aren’t satisfied with your service, they can easily get their money back.
Since I’ve launched my email life coaching service I haven’t had a single person ask for a refund. I doubt I would have had any business at all had I not offered a full money back guarantee.
Think about it… would you hire someone you’ve never worked with if you knew that even if you had a terrible experience you could never get your money back?
I wouldn’t.
It has been said in the business world that you make most of your money with repeat customers. It requires significant effort to find new customers, and much less effort to maintain the customers you already have.
You should reward repeat customers with a discount to promote repeat business.
Currently I charge 35 dollars for new clients and just 30 dollars for repeat clients for my month of change package.
If you’ve been trying for a long while to make money from blogging and haven’t seen much more than a few dollars trickle in, maybe it’s time to give consulting a try.
About the Author: Bamboo Forest is a professional Email Life Coach. helping people work on something in their life over the course of a month through email.
