There are businesses that are (or need to be) on social media, but have no clue how to go about it or what to say. They need someone who can write Tweets that make sense, or Facebook postings that attract potential clients. This might be the province of someone in marketing, but some businesses have created dedicated social medial jobs, or you might be able to offer yourself up as a freelancer.
Writing skills are valuable. Everything you see around you that has words on it was written by someone. That means that whatever you're looking at could be a potential market for you. The good news is that while some markets require a large number of clips or a solid portfolio of work, many are open to beginners. Especially local, community publications and organizations. They may not pay much, but you can get in, build up your reputation, and network your way to higher paying opportunities. If you can write well, doors will open.
Even better, you can do several types of writing at once. You can be both a technical writer and a marketing writer, if you want. That way, if one market temporarily slows down, you have others to fall back on. The more types of writing you can offer clients, the higher your income is likely to go.
And here's a final piece of advice: Don't get hung up on the idea that you're not a writer if you haven't published a book. I used to hem and haw whenever someone asked me, What do you do? because I didn't want to say, I'm a writer. It seemed as though I couldn't claim that title if I hadn't written a book. Fortunately, I got over it. I write many different types of articles and manuals. I put my rear end in the chair every day and write something for someone. And I get paid for it. If that doesn't make me a writer, I don't know what does. So now, when someone asks, What do you do? I proudly say, I'm a writer.
(Photo courtesy of Tony Hall )
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