The goal of your blog shouldn’t just be to generate revenue. If that’s the case, your viewers will sense it almost immediately, and they won’t stick around to click on any ads or purchase any merchandise. Your goal should be give your readers and viewers reasons to visit your YouTube channel and check out your videos.
Through consistent, high-quality, informative and entertaining content with links to your YouTube channel and videos, you’ll be able to create and maintain a successful blog that will function as a wonderful companion to your YouTube channel.
Don’t forget, however, to advertise your blog on your YouTube channel and vice versa. The more you cross-reference these platforms and link to them on your social media platforms, the more visible you’ll be to search engines and to a wider Internet audience, too. Remember, more traffic leads to more revenue from both your blog and your YouTube channel.
