Promotion through Social Media:
Promoting your business is another major stepping stone. For any business, you need to be able to reach out to your customers. Word of mouth is of course one of the major successful strategy for small businesses. But for the modern day, Social Media has now become the best marketing tool for both Small and Large scale businesses. Lasse Rouhiainen, who is an international author who specializes in his Social Media and Digital Marketing strategies, has written this book which is available in both Kindle and print editions 101 Facebook Marketing Tips and Strategies for small Businesses. He talks about how we can successfully market your Small Business even without creating a website or online store. He discusses on how to use Facebook Business Page, as a tool to reach your customers.
We have a series running on our blog called The Lady Entrepreneur Series . where we have been featuring women who have been running both small as well as large scale businesses successfully from their home. You can check out these interviews for some real life inspirations. We will be putting up a resources page soon for the Social Media and Marketing tools, that can help successfully start and grow Small Home Based Businesses soon. Subscribe for FREE below to receive all the tips and tricks and some exclusive information that we will be sharing through our Emails to you.
Partner with Bloggers for Promotion:
I do not say this because I am a blogger. Blogging has now become a buzz word of today and many more brands are choosing bloggers and other social media influencers to put their product in front of their customers. Bloggers are very active on social media channels and spend a lot of their time on developing their followers. This saves you a lot of time on finding the right customers and growing your social media. Many bloggers can come up with Social Media strategies that can boost up your brand among the right customers. I myself have partnered with few big and small scale brands through GiveAways and other Social media and Blog campaigns to promote their products, after making sure of their quality and how much do they fit my readers.
Note to our UAE and GCC readers who would love to start up a small online business: One of the best platform to create your online store for your handmade, artisan and boutique items is through LittleMajlis. com The major advantage of being a shop owner through this is, it provides you an online presence within a legal framework, without much overheads and startup costs.
