Because nothing beats the allure of personal attention.
For example, if you read an eBook, as amazing as it may be, it’s covering a subject as a whole and not being laser focused on your specific needs.
But when people hire a consultant they’re getting their exact concerns catered to.
You always hear A-List bloggers say that you need to solve people’s problems if you want your blog posts to go viral. Well, as a consultant, you’re in the business of doing nothing but solving people’s problems and in the most intimate way possible.