There are many options available to anyone who wants to use the Web as a sales tool.
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There are numerous ways to make money selling on the Web, but there are no guarantees of success. In addition to a computer with Web access, it requires careful planning, an investment of time and a merchandising strategy tailored to the items up for sale. There also are many details to consider that do not apply to brick-and-mortar retailing, including photos, written descriptions, online payment processing, shipping and returns. While the process might seem overwhelming to those just starting out, there is no question that the Web can be used as a reliable, money-making sales tool.
1. Determine what you plan to sell. Merchandise can include items languishing in your garage or attic, clothing that no longer fits or unwanted gifts. To assure a sustainable money-making venture, produce your own products like jewelry, scenic photography or hand-made apparel. For a more ambitious, long-term approach, acquire products from traditional distribution channels, and resell them online.
2. Acquire the online tools needed for selling on the Web. In addition to a reliable email address, a major priority is an e-commerce system that can facilitate rapid money transfers over the Internet. By far, the most popular of these is PayPal, which is operated by the online auction site eBay. Perform a Web search of e-commerce providers to identify additional options. Use a payment system that enables buyers to pay with a major credit card.
3. Determine the best way to sell your merchandise. Options include an established website such as eBay or sites devoted to a specific product category. For example, Etsy, ArtFire, Zibbet and Redbubble sell crafts, works of art, distinctive apparel and hand-crafted jewelry. Users may be required to register and pay a modest fee for each item posted. Selling sites include step-by-step instructions to familiarize new sellers with the process.
4. Create a website that will serve as a virtual storefront. This can be done easily with the purchase of a Web hosting package that includes a site builder and online tutorials. A Web development application such as Dreamweaver also can be used to develop and fine tune the site. To draw people searching the Web, acquire a domain name that incorporates words that reflect the merchandise for sale.
5. Develop a home page for the website that offers an introduction to the site and an overview of the merchandise available. Create additional pages for the items being offered. If you're selling items that fit into several different product categories, include items from each category on the lead page. Design the site so that visitors can click on a product and be guided to a page featuring that product and similar items. Include a shopping cart feature that enables online shoppers to accumulate products and continue shopping.
6. Write descriptions and use images aimed at generating interest in the merchandise. Descriptions should be detailed and presented with a creative flair. Include pricing information like the cost of shipping. Use only professional, high-quality images. Search the Web for products similar to those you are selling to get ideas about what works and what does not. Update the information regularly as you seek out new opportunities for selling on the Web.
