Theoretically it is better to have a landing page to send traffic to. I personally advise you to send traffic to redirect-offers and the so-called smartlinks, since they adapt themselves to different geos, browsers, user’s browser languages and shows sweepstakes which belong to the user’s country. Such offers exist in e. g. International Redirect in Diablo Media affiliate network. But you will go mad while registering there (too much bureaucracy). If there is no offer with a smart-link do not be upset. The same thing is with landing pages. If there is one that's ok. If there is none no worries at all.
Redirect. com can transmit parameters #SOURCE# and #SUBSOURCE# it is essential for you to add them as subaccounts to the link. It is crucially important to gather all the information related to all traffic sources. Although, being ahead of time, I can say that we are going to buy traffic only according to white-lists.
The type of campaign should remain as Direct Redirect. Native Ads and Newsletter traffic test showed that as a matter of fact we still get redirect traffic, but via other bids under the pretense of premium traffic. We don’t want new formats. We want a good old-fashioned redirect.
As for the traffic type – you need Standard. High Volume RON traffic – is the so-called Run of Network traffic (those clicks which the network does not manage to sell out at a certain bid (rate) of each spot since the traffic flow is moving in real time). In other words, imagine the situation: there are clicks at a certain moment, but there is no buyer to buy them – all these clicks go to a RON flow where the cost is low but you can’t choose spots. Buying RON traffic is senseless and unprofitable. Although, you never know what may turn up.
GEO targeting is simple. You choose those countries which an offer accepts. As a rule, Sweepstakes offers accept extremely narrow geo – 1-3 countries.
Redirect. com browsers have very awkward platform targeting settings. Among all the traffic that exists on the Internet I recommend you to by the following positions: Chrome Windows, Android, and Android Phone. Of course, with such kind of limiting approach certain part of probable profit is lost. But numerous tests, trials and errors proved that traffic from these positions brings better conversion than any other.
Besides, I strongly advise you to separate traffic from Android-gadgets and Chrome Windows to different ad campaigns. From one and the same spot Android-traffic and Windows-traffic show widely different data. And as the moderation was switched off you can create unlimited quantity of campaigns in order to “sharpen” the traffic flows.
The next adjustment is Schedule :
As for the timing – you need Everyday (since you will have to stop all the campaigns all the time – this parameter is not so important). As for the Hours – you need Selected Hours regime. Time zone in the network is defined as EST Timezone – Eastern Standard Time. For example, the timing difference with Moscow is 8 hours. It is very important. No matter in what country you are, you always need to take into account the timing difference (the time zone of offer’s GEO and the time zone of the platform) since traffic bought not in the right time brings less profit than you need.
For example, I need to buy traffic according to states’ geography: California (US_CA) 6 pm – 11 pm local time. There is time zone –8 UTC in California whereas the time zone of the ad platform is – 5 UTC. So the time difference is minus 3 hours. So you need to correct the time in the platform to plus 3 hours. It means that when it is 9 pm in New-York – it is 9 – 3 = 6 pm in California. So you need to put the timer on 9 pm – 2 am and you hit the target.
By the way, interesting observation :
In California, most of the people use only Apple production. Windows and Android gadgets are considered to be a sort of mauvais ton, it is a real reason to make fun of a person. It was surprising to know that IOS and MacOS traffic is much cheaper than Android traffic.
The next step is Capping :
Do exactly the same as it is in the picture. As soon as the campaign gets 400 unique clicks – you need to stop the flow of traffic, wait for the upcoming leads, take a short break and start the optimization.
IMPORTANT. most advertisers verify leads in a “manual” way – they check leads for the adequacy of the added information and then some of the leads are sifted. It also happens that information about the order appears in the ad platform’s system only in 24 hours after the real time of completing a form. If there are no conversions during the day – do not be upset. It’s quite possible that leads will come later. That’s why you need to take a break all the time during the “sessions” of trafficsending.
