The tools you need to make a decent video is a smartphone(I recommend it since videos are uploaded quicker to youtube) and a personality. No, you don't have be perfectly on point when creating a video, but you must be transparent about what you represent. Videos can convert viewers into customers more than any other platform, including plain text since the individual can clearly see who they are doing business with.
Google owns Youtube and has setup an ad network for business to advertise which means you have the opportunity monetize greatly by allowing ads to be displayed on your channel. Upload 1 or 2 videos a day to keep your readers informed on your next product release. My suggestion? Create a huge following around your subject, people will listen. You don't pay a dime for putting up videos, it's free which means the sky's the limit so be creative and create good content!
