Your website is the product. It is a store. You can sell one of three things:
- Information Somebody else’s product Your own product
Selling Information On Your Website– Do You Have Something Unique To Offer?
Unless you have been to the moon, attacked by Bigfoot, been kidnapped, invented something amazing, a movie star, or anything out of the ordinary – making money by offering information is difficult.
The problem is that you are not that unique. Yes, you are special and an individual with your own experiences etc. but unfortunately not special enough for anybody to care. You are special in your own little world but on the Internet you are just one in a million. You are like everybody else and therefore you will have lots competition.
What can you write about that hasn’t already been written about by somebody else? Why would people want your information? It is just the same old, same old – been there, heard that, what else you got?
If you have a unique experience then an information site is ideal. People will want to read it from your website because it is unique – it is your experience that is rare and interesting. But if you are going to create a website about making money online or personal development then you are begging to fail. Unless you have some unique twist, some different angle, you will be lost in an endless forest of competition. You will be a needle in a haystack – and the worst part is that nobody will even be looking for you.
So you have two options. Write something unique based on your own unique expertise and experience. Or if that is not possible, you will need to focus on the presentation. How can you rewrap the information to make it unique? What can you do to your apple stand to make it different then all the other apple stands?
This is where you will need to do a lot of thinking and research. How are you going to take the information that is already out there and present it in a unique way? Different writing style, use of videos, a totally different angle and perspective?
For example, imagine your website will be about Gerbil Care – A website about how to take care of your pet gerbil. Do a search for gerbil care and you will find hundreds of websites about how to care for your pet gerbil. So the information is out there – the world does not need another gerbil care website. People have already have the information.
You need to think of a way to make a gerbil care website that presents the information differently.
Here are some examples that take information already available on gerbil care and present them differently:
- Have the information presented from the point of view of the gerbil. A gerbil telling the readers what he likes and dislikes. Instead of the website stating what you should do to have a healthy gerbil, have a website that describes how people have accidentally killed their gerbil. Using YouTube have your website video based. A couple of sock puppet gerbils describe how to properly care for gerbils.
The point is unique presentation. The information is not new, but the presentation is.
Selling Products On Your Website
Selling products is similar to selling information. Unless you created a unique product not sold by anybody else, all you are doing is trying to provide better information about a product than everybody else, or a better purchasing experience than anybody else.
Being an affiliate is difficult because people prefer trusted sources like ebay. com and amazon. com. Between these two websites you can almost buy every product on earth.
As a product affiliate you need to convince people to buy the product from you instead of somebody else – somebody they trust like amazon. com. Just like a website that sells information, if you want to sell products you need to present them in a unique way. You need to provide a good reason why people should buy it from you instead of amazon. com. Again the key is uniqueness. You will fail if you just put up a website and paste the text from Amazon – why would anybody buy it from you if they could buy it from Amazon?
