CPC ads (an abbreviation from Cost Per Click ) are different from CPM because with CPC you get paid not when visitors view ads but when they click on them. The good news is that CPC rates are much, much better and as a result, it is possible to make a decent income even with a small site with not so high traffic. The key with CPC success is to have a well-targeted site in a niche where there are a lot of advertisers.
The most popular CPC network is Google Adsense and even though there are other CPC networks. the income you can make from Adsense is much higher. The reason is that Google Adsense has many advertisers and if your site is in a profitable niche, CPC can be the best way to monetize your site. Additionally, unlike some of the other CPC ad networks. Google Adsense is open to publishers from all over the world.
Usually CPC ads are text ads and you publish them in blocks. However, there are also intext ads, where the keyword is underlined and when the visitor puts the mouse on it, a tooltip with CPC ads appears. Intext ads are less obtrusive but it takes much more effort for the user to notice them (and above all – to click them), which means that your chances to make money are further decreased. Kontera is one of the most popular networks for intext CPC ads.
The list of good CPC ad networks is not as long as the list of CPM or CPA ad networks but still there is a choice. For instance, Google Adsense. Yahoo! Publisher Network (YPN). BidVertiser. Chitika. and Clicksor are generally considered top choices but since many CPM ad networks pay decent rates for clicks on their CPM ads, you might want to try them as well.
