Nick Reese has done an incredible job of building websites, developing outstanding searchable content and selling other peoples products on his sites. He gets a commission on every sale or lead he sends to the company. So he never had to create his own product in order to build his business (he has since branched out into other areas that you can check out on his new site ). Pat Flynn also does an amazing job at this and he actually shows how much he generates on a monthly basis from his affiliates here.