Good content goes a long ways in your strategy to obtain new leads, content is the most centerpiece of your masterpiece for creation, the benefactor and reason you have a website is to appease your audience. Study different types of content that can be used to describe a problem you are solving, you have three distinguishable content types that you can utilize to immediately establish content that serves the same purpose deliver brilliant content and here they are.
(1)Video: Have a decent mobile phone that can record and generate high definition picture. I say mobile phone because rather than the standard video cam recorder because built-in mobile video technology is faster for uploading to any video website.
(2)Text: The original content of all is text. When everything else fails you can always publish an article about your product through many online press release websites.
(3)Images: Pictures can tell a million stories, use them for content.