Blogs (short for web logs or weblogs) started out as personal diaries that people kept on the Internet, but, as you’ve probably noticed, they’re so much more than that now. With the advent of Facebook, Twitter, and Instagram, microblogging has taken over the realm of personal blogs. Most of the blogs you come across today aren’t personal notes. Instead, they’re almost all created with a specific niche/industry in mind, and they read a lot more like online magazines and guides than diaries.
As a YouTuber, this is a great opportunity to grow your video brand and earn more revenue. Not just any blog will do, though. You’ll need to create a blog that really complements your YouTube channel. You can do as little with it as include transcripts of each of your YouTube videos, along with links to the videos. This will put almost all of the content you have in your videos in a format that search engines can read (bringing you more traffic and views). It will also help people who can’t watch a video right away get a better idea of what they’ll be watching when they come back to your YouTube videos later.
We recommend including more content in your blog than simple transcripts, though. You can really increase the scope of your YouTube by creating a companion blog. For example, you may only be able to create a single video per week due to time constraints, editing, etc. However, you can increase interest and anticipation for your videos by posting behind-the-scenes pictures and content, short how-to articles, teasers, relevant news, tips, updates and other related material to keep your audience engaged, even when you don't’ have new material to add to your YouTube channel.
Let's take a look at a few ways for YouTubers to make money by starting a blog.
