2017-05-17

How They Rope You In

Here's what happens. You send an email like that to a guru marketer. And, of course, they (or their assistant) will write back. The return email to you will have some affiliate link in it, for some course that promises you the sun, moon, and stars.


And you'll buy it. Because you're a buyer . You're exactly the type of person they love to have on their list, because you buy every $2,000 product out there and never refund any of them. You buy every coaching, consulting, and big ticket money-making product available that promises to show you how to make money on the Internet.


And a year later, you find yourself $50,000 or more in debt (or your savings account $50,000 lighter take your pick.) But you still haven't made any money.


And somewhere in there, you transition from buyer to bitter. This Internet marketing industry stinks, you say. What a waste of time. And you haul your buyer attitude to some other industry (real estate was the hot one a few years ago), and proceed to invest your money in all those courses and guru products, beginning the cycle yet again.


The one thing you never admitted to yourself is that it takes real work to make money on the Internet. The one thing you never did was actually hunker down, set up a site, learn how to drive traffic to it, create a product, and sell it. You know the stuff that actually makes money. The stuff that could actually help you set up a real business.


You gave up too easily. You had the attitude of Actual work? Screw that! And yet you were the one who got screwed. And until you accept that it takes 90% real work and 10% investing in courses to make real money online, you will never make a dime.


There sure are a lot of courses out there promising you $30,000 in a month, or $27,126.59 (love those weird numbers!) in a week, or whatever the hot flavor of the day is. Sometimes the sales letters are outright lies. Sometimes they are real but the person writing them has real experience that you don't. Sometimes the course is complete garbage. Sometimes it teaches you everything you need to know, but you bail when you find out it requires real effort.


So, what's a buyer to do?