I love the whole entrepreneurship thing, but for some reason these days I tend to get hung up on the thought that in order to create a money making business. I need to come up with a new idea. I'm not sure why this is, I guess I like the idea of originality, but as a kid I had no problem with trying to sell fruit that someone could just go and buy at the store.
A unique offering doesn't need to be new, it just has to be a little different. My brothers and I could have tried selling mangoes door to door (in fact we probably did), but we lived in the tropics and everyone had a mango tree. What most people didn't have was a mandarin tree in their backyard, so mandarins became our unique offering.
If you want to see a great example of a unique offering that isn't that unique, but has been super successful, go and check out this post by Benny Hsu. I completely take my hat off to this guy and admire his determination to succeed.
