With direct advertising, you’ll also seek out companies, products, and services to advertise on or sponsor your blog. This is by far the most time-consuming of the three advertising options, but it’s also the most profitable. Like affiliate marketing, you’ll have complete control over what goes on your blog. Unlike either affiliate marketing or pay-per-click programs like AdSense, though, payment is guaranteed.
With direct advertising, the companies you partner with will pay you to place their ads on your blog, give their products reviews, mention their name in a positive light, and/or whatever else you agree to for your advertising contract. Your payment won’t be contingent on clicks, just on fulfilling your end of the contract.
You will, however, have to take on the responsibility of handling all of your advertising and sponsorships. You’ll be in charge of finding them and keeping them happy, but you won’t have to split advertising money with any other parties, either. You can see how, if you have the time and passion for it, direct advertising can be the most lucrative way to make money through advertising on your blog.
