While you can sell advertising on your blog, doing so can be tough and the returns might not be as high as you’d like.
Plus, if you’re selling advertising, it means that someone else has figured out a profitable way to use the traffic on your site.
After all, they can afford to buy it from you – right?
Because of this, it is often better to cut out the middle man and capitalize on the traffic that your blog receives in a way that will produce greater returns.
For most blogs, there are two things that you can generally sell – a physical product or an information/digital product.
Whatever you sell, you’ll need to make sure that it is something that the visitors to your blog want to buy.
If you’re looking to sell a physical product, take a look at your niche on Amazon and check out some of the high selling physical products found there.
If you want to sell a digital product, take a look at the Kindle section of Amazon and find out what books are selling well, within your niche.
You can also use sites, like Clickbank. to figure out what digital products are selling well within your niche.
In both cases, you’ll find that your conversions are going to be higher if you can get people onto your email list.
Therefore, once you’ve decided what you’re going to sell, your next goal is to figure out how you’re going to get people onto your email list.
You don’t need to overcomplicate this.
Create a giveaway that solves a pressing problem for your target audience. Then, offer it in exchange for an email address.
I’ve discussed how you can create a brilliant giveaway here.
Create a sidebar opt-in box and also create a popup that tells that people to enter their email to obtain the giveaway.
Later on in this post, we’ll cover how you can use ‘Content Upgrades,’ to also generate signups for your blog.
