Advertisement earnings may come from many sources: contextual advertising, banners, partaking in affiliate programs, and so on.
You can also sell merchandise in an online gift store, by organising offline dating events, running a blog, launching a matchmaking or a consulting service, partnering with flower delivery services and so forth.
Contextual advertising
Contextual advertising is meant to display ads that are relevant to the web page's content that a person is currently viewing, or has viewed before.
Google AdSense is the best contextual advertising service there is:
There is practically no cost involved.
Easy money if you have lots of content and lots of traffic.
Targeting happens on its own.
No third parties are involved.
A convenient interface for managing your ads and ad formats.
Affiliate programs
By participating in the affiliate programs, you can profit from advertising goods and services of third-party companies.
The main difference between an affiliate program and other methods of earning money is that you get paid for the outcome: for bringing new leads or sales.
Some programs are based on a pay-per-click system — you get paid when someone comes to the target website from your website by a redirect. Other programs pay you for demonstrating the advertising material. This is an example of a banner exchange network for the online dating business.
Direct cooperation with advertisers
You can get in touch with an advertiser directly or publish your own pricing list for the advertising space. Advertisers can pay a lot of money for advertising on a popular website. The owner of the website gets 100% income without any intermediaries.
1. Create a media kit
A media kit is a one-page information guide that will help prospective advertisers to get to know your site at a single glance.
2. Check other sites in your niche
Look at other sites in your niche and find out who is advertising there. If they do it there, they will probably be interested in advertising on your website as well.
The Dating Pro software can be enhanced by the Banners add-on. It will let you place ads on different pages of your dating site and track the click statistics. You can select the size, the number of banners per location, and set the rotation time to find what works best for your income.
While we acknowledge the importance of having paid services, premium memberships, and advertising on your site, they alone cannot guarantee a steady income. Be sure to continuously attract new members to your site and keep them engaged and returning to your site for more interesting content and activities.
