2017-05-21

5. Design your web page template for advertising

Now that you've gotten an idea of how companies tend to advertise in your niche or industry, you need to design your webpage template to accommodate the most popular ad sizes. Be careful not to so overload your webpage template so it looks cluttered.


Don't be greedy.


A few ads designed to fit nicely on your webpage will achieve a professional appearance without looking overdone. And only the most prominent ads will get many click-throughs anyway.


Typically, a site offering advertising will display a leaderboard (728×90) across the top, with another ad size along the right side of the page.


Google AdSense ads can be placed anywhere on the page. But too often they tend to clutter the site and make it more difficult for readers to get to the information they desire. Be wise and experiment.


Now consider three types of advertising on your site. You may even end up mixing these types.