I can give you a real world example, I have referred to her story before… back in the Amway days, when I was working the business really hard, driving depth, as I had been taught. I turned up to do a plan at a tower block in the centre of Birmingham in the UK. In The Jewelry quarter… look I do not want to go into graphic details, but the apartment was one of those where you wipe your feet on the way out! The female partner had shot up just before I arrived and was collapsed in the bedroom, The male was sitting in his vest with nothing on his feet… I was about to turn right round and run away, when the doorbell rang.
In came this drab, brow beaten woman, she was not particularly clean, and didn't look all that smart. I really wanted to just to get out of there, but something made me stay and go through the motions.
I did a presentation that normally lasted an hour and thirty minutes in under 35 minutes. Was packing up my pad and paper when This single woman said, can I have some more information like you promised. I looked at her and thought If I give her a follow up pack, that is like £10 down the drain … I said … yes sure . I rummaged through my tools and found a couple of tapes featuring some of the most successful women in the business at the time, A young naval officer who built the business on her own and Bill O Brien's wife. I made the appointment to go back and see her. Then got the flock outta there …I cursed my own stupidity all the way home…. what a wasted night…
Well to cut a long story short, That single Mum, was ready for me two nights later, she had washed, got on her best ( all be they very old and worn) clothes, and she was armed with reams of questions all written out neatly.