The biggest lesson I learned was this: think of your website as an apple stand in a large open market. Would you expect to make money by just plopping down a bucket of apples and waiting for the people to come by and buy from you? Why would people buy apples from you? There are lots of other apple stands for them to choose from – why buy from you? What would you do to get people to buy apples from your stand? To make money with a website you need to ask yourself: what will you do to get people to visit your website? How will you differentiate yourself from all the other apple sellers out there?
