Feb 16, 2017
We hope that this article will help you consider how you are going to make money online with your dating website and will be a starting point for building your monetization strategy.
We can recognise three types of dating services based on how they are monetized.
1. Freemium model
Access to the main service features is absolutely free of charge. However, if a person wants some extra perks, they can pay for it.
An example of the freemium model is the Badoo website where one can activate Super Powers or increase one's popularity by rising up to the first place in search results.
Another example is the Tinder app with its Boost feature that makes someone a top profile in the area, or the Super Like to let someone know that they really stand out.
Paid services may include access to the multimedia content, mailbox, messengers or video chats, sending virtual gifts, and many other features.
2. Subscriptions
Subscriptions model implies that a person pays for membership — for the access to the service features on a regular basis.
An example of a subscription-based website is eHarmony. People can pay for a month of membership or for 3/6/12 months and get a discount.
A site owner can allow free access to limited site features, run free trials or demand payment right from the start.
3. Combination of paid services and subscriptions
The third model combines the membership system and payments for standalone services. This combination works well if, for example, you allow exchanging 100 emails within a membership period. And when the site member exceeds this number, they can pay extra to up the limit.
These are a few examples of the paid services and options available in the PG Dating Pro dating software :
virtual gifts,
lifting profile up in search,
becoming a featured member,
stealth mode,
access permissions,
and others.
Access permissions functionality includes two modes of operation. One is the general mode where everyone is supposed to upgrade their membership in order to be allowed access to this or that site section. The other is the gender-based approach that distinguishes between permissions for men and women or other user types.
There are other ways to earn with your dating site, for example by displaying third-party banners on your website, or by selling merchandise in your dating site's gift store.
