ScaleLab Support
February 20, 2017 04:49
While it can be used as a good indicator of the revenue you can expect, the total number of views a certain video has does not exclusively impact the amount of earnings it generates. Rather, only monetizable playbacks is what generates revenue for your channel – meaning, the number of times a viewer watches or clicks through an advertisement placed on your content. So, not every view will count as a monetizable playback.
With that said, CPM rates are usually a good indicator of how much money a channel can generate per 1,000 views. The average CPM rate also falls around $5 total. So, for every 1000 views a certain video gets, you can earn around $5 in revenue.
However, CPM rates depend on a number of factors (such as the time of season, ad delivery, etc.) and will fluctuate.
