It's finally time to actually get down to business and talk about how money changes hands online and what causes money to be exchanged.
Obviously for money to exchange hands someone needs to buy something. However, this purchase does not necessarily have to take place on your website. Instead, a purchase just needs to take place in the sales funnel at some point.
You need to be able to place yourself in a traffic funnel if you want to make money online. The question is, how are you doing to do that? Actually, hold on to that thought, you first need to understand why people purchasing goods and services on the Internet and what's causing them to make the decision to purchase a good or service.
Chances are you've purchased something online by now. Have you ever actually thought about why you made the purchase? In most cases, most purchases are made because a customer sees a greater value in the product or service than the amount of money they need to pay for it.
In case you haven't figured it out by now, the key aspect is value. You might be wondering, what exactly does value mean. Value can be divided into several categories, as can groups of buyers. Generally speaking, buyers are people who:
- Are in need of a solution to a problem Need services Need tools to make their lives easier Purchase items they just simply want to have (think physical products) Are looking for “how to” information
The quickest way to start selling online is to focus on desperate buyers. These are the buyers who are in need of a solution or problem. Once you put the solution right in their face, they are very likely to buy.
Let's take the classic example of people looking to lose weight. The weight loss industry is a global industry and a multi-billion dollar market. Why do you think weight loss supplements, workout tools, courses, and other products sell so well? It's simply because the people looking for these products are so desperate to lose weight and want to lose weight as quickly as humanly possible.
Another good example of desperate buyers is people looking to work from home and start an online business. My last chapter outlined this perfectly. I mean honestly, who doesn't want to make more money? Most people just want to make a few extra hundred bucks a day so they fall for schemes and make money online scams.
However, like the weight loss market, the market for make money fast products is there and it keeps getting bigger. As long as there are people desperate for money, the Make money online industry will continue to thrive. Since the market exists there will be shady marketers selling the dream and the cycle will simply just continue. Sure, there are several legitimate products out on the market but as we've discovered, these programs require people to actually work, and nobody seems to want to do that. They need to solution NOW. Understand the point I am making?
