Now when you know WHO your target group is then it`s time to figure out WHAT they want.
Know what they are looking for and help them with that. Are your visitors looking for travel tips with kids, are they looking for gear tips, are they looking for best zoo information… the more targeted you are the better conversions you will see.
So say you are doing a website about traveling with kids and one of your weekly posts are about kids luggage.
Each week you review a luggage or type of luggage, over time you will have a great amount of luggage reviews and mothers looking for kid’s luggage will find it very helpful.
You can also take it one step further, for most products that you review or promote there will be a problem that you solve.
One of my first niches that I worked with was colic babies. I was recommending a colic drop that would ease the baby`s pain. But I was not promoting colic drops I was solving problems…
The problems that that I helped solving was:
- Pain relief for the baby. Mothers feeling better about themselves because they were able to help and ease the pain of their little ones. It also reduced the stress for the whole family when the baby was happier and not crying. Another thing I found out was that there was a peek around the holidays, people wanted to be around family and friends with a happy, non hurting, non crying, non colicky baby.
Know what your audience is looking for, help them solve a problem.
Do your research it will be well worth it.
