One of the most popular advertising company to work with as a blogger or website owner is Google Adsense. You will have to sign up with them and get an account, when that is done you can place ad blocks on your site.
Make sure you read the rules so that you know what are allowed and not.
The ads can be placed anywhere you want on your site, but there are “hot” areas that will convert better than others.
I don`t like having ads above the fold, meaning showing ads that can be seen as soon as your visitors land on your page.
There has also been hints from Google that they don`t like ads that high up in your content, now if this will affect your rankings or not I have no scientific proof of. To be on the safe side, I choose to place ads further down in my content.
Still remember to provide great content and not overwhelm people with ads. If the first thing they see is ads and no value, visitors will leave.
Make Advertising Easy with a Plugin
The easiest way to place ads on your website is by using one of the wordpress plugins (if you are a WP user) to help with ad placements.
I use Quick Adsens on some sites but have also tried many others. I have found the Quick Adsens plugin to be easy and helpful.
You past your code in the code box, click the option where you want the ad to show “end of post” for example and the ad will show on all posts and pages. No need to copy and paste into every single post…
Can You Make Money with Ads?
Somebody asked if you can actually make money with Google Adsense and the answer is YES. This can be a great addition to affiliate offers or you can monetize with just Adsense depending on what niche you are in.
You will need some decent traffic to make money though. The payout / click varies depending on niche. Some niches pay out as low as $0.1 / click. These niches are often ones where you can get high traffic pretty easy because of the competition being low.
The more competitive niches with higher payouts will pay as much as $15 $20 / click. If you go after one of these niches there will be some competition to deal with.
Thinking of placing ads on your site? Coming soon 5 Tips Using Google Adsense
Info Links, In Content Advertising
These are the links you see in some blog posts or pages. It is links within the content so it`s not an ad block. It`s a way to make money, but I personally stay away from it because I think it looks spammy… just a personal preference.
Example of info links. Infolinks. com
Advertising or Affiliate Marketing or Both?
This is something that you will have to test. Some niches do better with affiliate marketing, some with ads and with some niches you can combine it.
Some say that you will make more money with affiliate marketing but again this is something that you have to test when you get some traffic. Sometimes the click through rate is higher on the ads than on affiliate offers. It all comes down to a numbers game for each and every site.
