Unless your website is related to an industry that is commercially viable, the chances are you won't be able to make much money on advertising. Simply speaking, advertisers will only pay you for advertising if it helps them make money. This is the only reason right now a lots of new blogs are coming in mobile
I have a friend who is a true expert on English grammar. He has developed a whole website around correct grammatical usage. It's even getting some traffic. Consider who such a site might attract:
- English teachers Non-native speakers trying to learn correct English Students who have an assignment to complete for class
Are these people likely to spend money on this topic? Not likely. A dictionary publisher might want to advertise here, but since the book sells for $25 or less and there isn't hot competition for dictionaries these days, publishers won't pay much for advertising. If you had online English classes, you might want to advertise. But still, these ads wouldn't sell for much.
Should my grammatical friend expect much advertising revenue? No.
I have another friend who has a nursing website that has attracted interest from pharmaceuticals. Since the drug industry is very competitive and sells some high priced products, this kind of website has the potential to make good money, if developed properly.
Not only do you need a commercial field, you must also provide high quality content:
You won't get much attention if people don't learn from your website. If they learn, they're more likely to return. The Google Panda algorithm update tends to give lower rankings to sites with poor content, measured by such things as bounce rate, the presence of obtrusive ads, and evidence of scraping or duplication of something on another site. Internet users are getting more sophisticated and won't settle for mediocre content. They'll leave quickly if they don't find what they're looking for.
