Most people waste time on things that will never produce a cent of income.
If your goal is $1,000+/month, here are the biggest wastes of time :
- Setting up a Twitter account Setting up a Facebook page Setting up a blog Buying business cards Getting a business license Doing anything backoffice-related
This angers a lot of cranky unsuccessful businesspeople, mostly because they see themselves in the above and wonder why they're still not earning money even though they've done everything they can.
Yes, they've done everything they can.
EVERYTHING EXCEPT TALKING TO SOME GODDAMNED PROSPECTS.
It's so much easier to set up a useless Twitter/FB page than talking to actual people about their actual needs, isn't it? I swear to god, if I hear another person complaining about business, yet they haven't done any customer research, I'm going to drink 40 gallons of water, take a barrel into a sauna, sit in it, and drown myself in my own sweat. What the hell is wrong with these people?
None of the above things will get you paying customers.
In fact, they will distract you from what you really need to be doing, which is identifying needs of potential customers, talking to them, and validating (or invalidating) your ideas. I have a guy who works with me who has NO website, yet he is killer at understanding what his clients (aka me) need. I paid him $10,000+ last month.
Because it's hard, the rewards of making more money are large.
