You may think: shouldn’t step one be to start selling? Wrong. If you want to be effective in developing your gig, delivering your gig and following up with the buyer after your gig, you have to learn to think like a buyer. The only way to think like a buyer is…you got it, be a buyer.
Fiverr is a value and convenience oriented market place and most gigs are targeted at businesses, not so much at consumers. You might wonder, why would a business be interested in a site that sells gigs for only $5? The reasons are (1) it’s obviously inexpensive and (2) the gigs are standard, which means there is no negotiation, so it’s fast.
What kind of business cares a lot about value and convenience? It’s most likely (1) small businesses and (2) freelancers. So before selecting your gig, you want to adopt the mindset of a small business owner or a freelancer.
What type of gigs should you buy? You want to focus on the categories where you think you might want to sell your gig, even if you personally have no need for the services offered in these categories. The point is to go through the decision making process of a potential buyer so you’ll be better prepared as a seller to address their needs.
You want to buy some of the popular gigs with lots of reviews and a few gigs with just a few reviews in order to get the full flavor of what’s available on the site. During the shopping process, you want to note what factors influence your decision. What do you as a buyer care about most? The sellers’ profile? The reviews? The picture? Notice what drives your decision making.
Compare the top selling gigs to the lower selling gigs. What’s different about them? Which ones stand out and why? Also pay attention to the sellers’ user names.
