Before I begin, let me state a few obvious principles of the advertising field:
Higher priced products and services can afford to pay more for advertising than low-priced industries. Only targeted advertising will ever be clicked on. If you put a general drug store banner ad on a model racing car website, you won't sell much antacid. UN-targeted advertising sells for perhaps 50 cents per 1,000 page views or less — not enough to earn a living. Advertising is priced on supply and demand. Right now there is an unlimited supply of webpages on the Internet. But if there is a demand for your site (that is, if you get a lot of targeted traffic) — and your site has a valuable target audience — then you'll be noticed by advertisers.
