Basically these are products that cost a comparatively big amount of money. And normally people automatically make the assumption that they exist only in the ‘REAL WORLD' as opposed to online, when they think of articles with a really high money investment. So, let's clear up a couple of things to make things easier to understand.
Yes, there are high and very high ticket products in the ‘brick and mortar' world. Let's take cars for instance.
Everybody knows that there are several ‘levels' at which one can purchase one. There are companies like Ford, Toyota or Kia that make relatively cheap cars and really do not specialize on high ticket ones.
Obviously, an automobile will always go for more than a thousand dollars. However, if you think about a vehicle that costs $10,000, I'm pretty sure, nobody will consider it HIGH TICKET, because $10,000 in terms of automobiles is not a lot of money.
On the other hand, let's take an Audi or a BMW. The money cost of these will be in the range of $30,000 to $100,000 and are definitely considered HIGH TICKET based on the money investment you'd have to make to acquire one. But if we go beyond and consider a Bugatti or a Ferrari, we will find ourselves in the VERY HIGH TICKET cars area, since these go upwards of $200,000 and can even reach 7 figures, which is really a lot of money, if you're a normal person.
Now, think about this. Which dealer will make more money by selling their cars? A Kia dealership or a Bugatti one? I guess just by looking at the type of buildings and accommodations of the dealership, you can make up your mind about who's making the most money. It's kind of obvious that the ones offering the high ticket automobiles will make the more money.
But, who do you think will sell more individual vehicles? Most likely the Kia dealership, which means much more work, but not necessarily making higher commissions and more money. And that's precisely the point I'm trying to make. High Ticket products make you more money for less work. You sell less units, but you make more for each sale, in other words, you become more effective at making money selling. That's the beauty of it!
