47 Hearts will make an amazing gift for your loved one. It will make a highly appropriate gift for your loved one. It will make a lifelong gift for your loved one. It costs less than chocolates, less than flowers, less than perfumes or colognes and less than clothes. Most importantly it shows that you are giving from the heart with thought, appreciation and love.
Can An Offer Be Too Good?
Listen. I have a tale for you. It is both motivational and cautionary.
A good friend of mine is a surgeon. He's also an infopreneur - one of those apparently strange creatures that are both loved and suspected as being some sort of dodgy web-based salesman.
This guy is a little different.
He creates and sells products to help other people to become successful. He's a surgeon! I think he's well qualified to do that.
Where he's different is that he uses the income that he creates from those ventures to fund life-saving surgery on children. I am not exaggerating here. Without the heart surgery that this guy both funds and performs, these children with heart defects would probably die.
Recently, our surgeon/info-guru decided to sell an old product in a new form. He took an excellent little book about the value of life (including how to have a successful one) that he had sold in a hard copy (actual paper) version.
He had it redesigned into a format for reading on the Kindle (the electronic book reader from Amazon).
Now, without getting into the detail too much, on 14th February, he is going to be offering the book for a mere $3. Actually, it'll be $2.99, although local variations in purchase tax/VAT in different countries will give the price slight variations around the world. It originally cost a great deal more, and the price will probably rise again. Additionally, there is a little app freely available that means that you can read the Kindle version on a PC or Mac.
To sweeten the deal for the launch day - 14th February, this guy is also putting six other books into the package with a total retail value of some $160 at no charge.
In short, the deal is you get this superb little book that is likely to become a classic, plus another six books, all for $3 if you order on Valentine's Day. Bargain or what?
So you have this super deal.
Now, what do you think the average web user who hears about it does? Well, there are three basic possibilities.
1. OK, some people just aren't interested. That's fine - you can't please everyone. No-one expects everyone will buy everything that is offered.
2. A LOT of people ARE interested, and sales are already looking to be promising. Hopefully enough to save lots of lives and maybe additionally get our guy recognised as a best seller on Amazon. That would help with future product sales and keep the funding coming in.
3. Lots of people are talking about this deal AND IMPORTANTLY the reason behind it. They want to support the work and they want to pass on the news even if they don't want to buy into such a sweet deal themselves.
It's the passing on of the news that's the issue. How does the average web user do that?
Well, they e-mail, they Tweet, they Facebook. Etc.
The downside is that such high volumes of traffic start alarm bells ringing and flagging certain messages.
Guess what the common theme is?
Well, each message mentions a certain surgeon, each message mentions a certain book, each message has a link to a website.
Inevitably, someone shouts about unsolicited commercial messages or SP*M. The results is our surgeon faces emails being blocked and his website being blocked. Not good for sales or a book launch.
And our surgeon isn't even the one sending the messages! Lots of other excited people are!
Disaster! And one that costs lives!
There's a message here for us all - some of our e-mail systems and our social networks simply cannot cope when the crowd is genuinely excited. (If you think you're getting all the messages you're supposed to get, think again.) You only get the messages that the technocrats think you should get!
Now, if you want to see this deal for yourself go to this link.
And yes, I'm deliberately using a shortened URL so that you get the message! And no, I get nothing from this nor would I wish to. I want every last cent go toward saving another life.
Details for the book alone are on Amazon at
Is there a trick to making good money blogging?
Yeah, there sure is. But beware the technocrats!
