Who are your visitors? Who are you writing your content for?
You can research and dig deeper within a certain group, the more targeted you get the more directly you will speak to that specific group.
Remember there is always a real person on the other side, that will read your content. It is very beneficial to set up a “perfect visitor” profile, by doing that you can keep that in mind when creating content for your site.
Say that you have a website about traveling with kids. Through research you will find out who this perfect visitor is for your website. It could be a mother, around 30, that enjoys traveling with kids.
If you dig deeper you will find all kinds of information, why do they travel, to see family, for vacation or for other reasons. Are they first time travelers or do they travel frequently…
The more specific you can be about your perfect visitor the better because then you can tailor your content and focus on that.
Research can be done by visiting places where your target group hangs out, this can be forums, other travel blogs, chats, social media and so on.
