Leverage is the most important thing you could have in your online business. Without it leverage... things will be very difficult. So how do you create leverage? How do you set up a business that actually pays you? The answer might surprise you. You see, it's not some secret software or shiny product that claims to hold the secrets of the universe.
Leverage in your business comes from tools. Tools are what create more free time for online marketers. Auto-responders and personal assistants can help anyone take their business to a whole new level. If this is what you want... you can have it.
Let's talk about the importance of having a great funnel in place. I am going to assume that you are building a mailing list. A mailing list gives you leverage over your business. You can easily mail out to your list and let them know about any special bonuses you might have.
It's important that you give value to your list. Do not send them garbage. You want to give them a reason to work with you. If they feel that you have something to offer them, they will work with you. Give them good training and answer their questions. If you can gain their trust, they will feel inspired to do business with you.
That's just the way it works. Value creates positive energy. Positive energy creates wealth. Money likes speed. The faster you can promote your business, the more money you can make. So how can you create more leverage with your advertising?
One word comes to mind. It is solo ads. Solo ads are the fastest way, in my opinion, to build a business. You can leverage other marketer's lists to build your own. These marketers have credibility with their list. They can endorse you for a price. This is called newsletter advertising. And it works!
Here's a tip: Look for newsletters that are smaller. I wouldn't advertise with a newsletter that is bigger than 125,000 subscribers. I personally look for newsletters that are around 40,000 subscribers. This is because it is less saturated to promote on these smaller newsletters.
Paid advertising creates leverage in your home business. This is because you don't actually have to be spending your time building marketing. You can just let the publisher endorse you. This saves time. This creates freedom. Sound good to you? Good!
