Since the time that businesses have gone online, viral marketing has also become one of the most crucial strategies that entrepreneurs have to manage. Successful viral marketing efforts lead to larger sales probabilities and, eventually, bigger income amounts. Everything that business owners have to announce to their customers, they try to engage through viral marketing to ensure a wide audience reach.
In a nutshell, viral marketing is the strategy by which promotions and campaigns are made so popular they get to reach other people through word-of-mouth and referral systems. It is very much like posting a video on YouTube and making it so interesting one user would suggest the link to his or her friends. This continues until such point where the viewers of your video are actually part of the friend-of-a- friend-of-a-friend network.
At the business level, viral marketing is a very effective method that you can use if you want to increase your website traffic. The logic follows that when more people visit your website your products are more likely to be bought. Hence, there are now a lot of work from home opportunities that focus on viral marketing using different tools and tactics.
Two of the most widely used tools in viral marketing are e-books and reports. They are freely distributed, often through email, to a specifically generated list of potential and existing clients. The reports usually contain results yielded from researches on interesting fields. On the other hand, the e- books often contain topics that people generally find intriguing enough to read about them.
Majority of clients have a huge preference for free items from their favourite stores. This is one of the reasons that online businesses invest in free reports and e-books. They achieve multiple goals through sending them out. For one, they satisfy their customers' liking for receiving free updates on new products and developments. Another is that they get to communicate with these customers in a manner that is more transparent and honest. Finally, free e-books and reports are something that the customers can share; therefore, providing them makes viral marketing way easier.
How do you make sure that your free reports and e-books would enhance your viral marketing strategy? Here are some tips you can check out:
1. Feature interesting and intriguing topics. Definitely, people would only be interested in your free items when they find it interesting. Having them read the reports and e-books that you have sent are certainly harder because you are enjoining them to spend time on doing so. Therefore, you have to make sure that the written items would feature great articles you would like to spend time on. Also, you can use your reports and e-books in featuring your products- maximize this opportunity.
2. Make sure that the topics are something that people can discuss with friends and relatives. For the strategy to become viral, you need to ensure that people are going to talk about your reports and e-books. Feature topics that are open-ended so people would be encouraged to share the articles and materials to their friends and relatives. When this happens, there is a greater possibility that your articles would go viral enough to encourage more visits to your website.
3. Distribute your free reports and e-books on a regular basis. Just like any other marketing item that you send out to your customers, once is not enough with reports and e-books. Make them progressive and continuous. You can send them out weekly, bi-monthly, monthly, or even quarterly. Just make sure that your clients would not take your articles for granted simply because they would think that what they have received is a one-time promo only. Foster communication and lasting network building through your reports and e-books.
Viral marketing is not always about promos and YouTube videos. You can do it the intellectual and definitely more productive way. Invest in the idea that your clients value their knowledge and wisdom as well. Use that to your advantage so you can eventually lure more clients in the different work from home opportunities you venture into. Remember that the deal is to make sure that you would keep on gaining clients so do something that a lot of people find interesting enough.
